DeKalb NAACP to host “31 Days to Circulate the Black Dollar” campaign

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The NAACP DeKalb County branch is hosting a campaign to support black businesses during National Black Business Month in August.

NAACP DeKalb President Teresa Hardy is urging the community to support the “31 Days to Circulate the Black Dollar” campaign and urging businesses to sign up for participation.

“We know that our black dollars only circulate six hours in our community, so we want to change the narrative,” said Hardy.  “The theme, ““31 Days to Circulate the Black Dollar,” is based on a focused effort to spend our money within our community to create massive change intentionally.”

Black-owned businesses are encouraged to do the following:

  • Email business contact details and log to and in the subject line, type: National Black business Month.
  • Display a poster, flier, or signage in your business
  • Make a donation to NAACP DeKalb at

To participate or for more information, contact Economic Development Chair Stella Jones at or 404-241-8006.

On Common Ground News

One comment

  • S

    August 6, 2020 at 11:20 am

    Seems like a great idea and Im pretty much for this idea buttt…

    Where I live…other than a couple of non fast food restaurants..there are barely any good Black businesses to support in the immediate South DeKalb mall area and that is what bugs me. I sooo much want to invest in it but I also have to be real about the situation. Most of the Black businesses that I know of are either in Atlanta,South Fulton, the West End or Stonecrest areas..all areas that I love dearly.

    I hate to be the Debbie Downer about this but if the NAACP want to do this for South DeKalb,I would actually like to see physical progress being made( e.g recognizable shopping and retail options, good schools and a place that look like home),some people like me may get discouraged about it considering that the area have been promised so much prosperity but constantly met with tons of adversity.


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